However, the representative's job is distinctly different from that of an A&R administrator, who oversees the department's clerical functions, although their salary spread is equally wide, ranging from $25,000 to $65,000 per year, according to the survey. Depending on their experience and track records, A&R representatives can earn anywhere from $27,000 to $175,000, the survey shows. The sales department works directly with large retailers in conjunction with the PR department and the distribution company.A survey of music industry payscales commissioned by the Berklee College of Music shows how widely A&R salaries vary. The advertising department creates advertising campaigns for retailers, print, radio and television. Most record labels employ lawyers to draw up contracts and deal with any legal issues that arise, such as copyright infringement. The art department is in charge of working with artists and A&R to design album covers, insert art, posters, advertising and any other design work needed in the marketing and promotion of the products. Marketing representatives also track the sales of the label's products and report the numbers for the sales charts. The marketing department is responsible for the signed artists' marketing plans each artist is concentrated in certain music markets, such as rock, country, hip-hop, pop or a combination. Many record labels also have a separate New Media department that promotes and produces music videos by the label's artists and markets them on the Internet.
ARTIST AND REPERTOIRE JOBS TV
Label publicists send out promotional copies of CDs in advance of the release to magazines, newspapers, web sites, TV shows and radio stations and follow up by phone, encouraging them to publish reviews, interview the artists and/or play the album's single. Record labels have publicists, sometimes in addition to the artists' own publicists, who promote the artists and arrange media coverage such as interviews and television appearances. The public relations (PR) department handles publicity and promotions. The business end of the signed artists' relationship with the label is also handled by the A&R department in conjunction with the label's legal and financial departments. Once artists are signed, A&R helps them find producers, a recording studio and session musicians and helps with song selection.
A&R coordinators search for artists by attending music festivals, watching unsigned bands perform in clubs, reviewing demos and following the buzz in the music world. Artist and RepertoireĪrtist and repertoire (A&R) is the department that discovers and signs new talent and prepares budgets for signed artists. These high-level positions involve supervision of all aspects of the department and responsibilities that range from overseeing all album artwork to creating legal contracts. Executives are in charge of different departments and are usually employees, though the label's president may also be the company's chief executive officer (CEO) or the owner of the label.
A record label's executive positions include president, vice president and director.
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